Effective Date: 12 November 2025
Last Updated: 14 November 2025

This Privacy Policy is intended to comply with all applicable United States federal and individual state data protection laws. It is not intended to provide information to anyone located outside of the United States. We understand your concerns about safety and security and want to assure you that we make every effort to safeguard your privacy when you use our site. Our mission is to help you understand the benefits of resilient building and give you the tools and information to ensure your rebuild is fire-safe and insurable. If you agree, we may provide your information to partners who can help you build to rebuild standards and provide ways to pay for such improvement.

The information below spells out the privacy and security practice of The Resiliency Company on the Pillar website. The Resiliency Company   ("we," "us," or "our") operates buildwithpillar.com (the "Site"). 

If you have any questions about this Privacy Policy, please do not hesitate to contact us. If you do not agree with any of the terms and conditions in this Privacy Policy, please discontinue using this site.

1. General Provisions

Security

We take reasonable security precautions to protect the personal information that we collect and you provide to us. We implement multiple layers of security to protect your information from unauthorized access, disclosure, or destruction:

• Data Storage: Your information is stored in a secure production database with restricted access controls. Only authorized personnel can access this data.

• Data in Transit: All data transmitted between your browser and our servers is encrypted using HTTPS/TLS encryption, ensuring your information cannot be intercepted during transmission.

• Session Security: We use secure session tokens to maintain your progress as you move through our estimate flow and prevent unauthorized access to your session data.

  
  

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of the information you transmit to us. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures we put in place for your protection. 

Information We Collect

We collect two types of information: personal information you submit to us voluntarily and information we collect automatically when you use our Website. “Personal information” is data that can be used to uniquely identify or contact a single person. Personal information we collect may include: your name, physical address, email address, occupation, and interest in rebuilding. 

We also collect information from you automatically. Like most website administrators, we use log files that record such information as Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, platform type, date/time stamp and page navigation We gather this information to track website visitor movement anonymously and in aggregate for the purpose of understanding broad usage trends, to measure reliability, performance and uptime and to troubleshoot user issues with the site. Our goal in gathering this information is to learn how our visitors are using our site. 

Following are the specific types of information we collect:.

Information You May Provide Directly:

• Email address

• Full name 

• Physical address 

• Role 

• Rebuild stage 

• If you consent to information being provided to lenders, the information required by such lenders.

  
  

Information We Collect Automatically:

• Pages you visit and features you interact with

• Time spent on pages and click behavior

• Device type, browser type, and operating system

• IP address and general location information

• Referral source (how you found our Site)

  
  

Information We Derive:

• Where your property is located 

• Applicable resilience building requirements for your property 

• Applicable building code requirements 

  
  

2. How We Use Your Information

We use the information we collect to:

• Contact you about funding options when they become available

• Provide personalized estimates based on your property's location and applicable building codes

• Improve our Site's functionality and user experience

• Understand how homeowners interact with resilience education and financing resources

• Provide personalized communications 

• Comply with legal obligations

• For statistical analysis and analytics purposes

• For any other purpose which is disclosed at the time information is collected or or to which you consent

  
  

3. How We Share Your Information

Service Providers: We share your information with third-party service providers who help us operate our Site:

• HubSpot (customer relationship management and email communications)

• Heap Analytics (website analytics and user behavior tracking)

  
  

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Professional advisors: We may disclose your information to our professional advisors, including accountants, lawyers and other professional advisors that assist us in carrying out our business activities.

Partners: Where you have consented to provide information to a building or lending partner.

Legal Requirements:

We may need to disclose your information when we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or a legal process served on our organization. We may also disclose your information if we have reason to believe that disclosing such information is necessary to conduct investigations or possible breaches of law or regulation, to cooperate in any legal investigation, to identify, contact or bring legal action against someone, or if we believe disclosure is necessary to protect our rights or the safety of others.

Disclosure or Transfer of Data to Affiliates or in Connection with Organization Change:

We may disclose personal information that we collect or you provide to us with our affiliates or service providers that require access to your personal information for business purposes. 

We may disclose personal information that we collect or you provide as described above to any buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Pillar assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about users of this site is among the assets transferred.  

In the event that the Pillar site is involved in a bankruptcy, merger, acquisition, consolidation, change of control, liquidation, reorganization, or sale or transfer of assets, your information may be sold or transferred as part of that transaction. Our obligations in this Privacy Policy will apply to your information as transferred to the new entity.

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences across sessions

• Track how you use our Site to improve functionality

• Identify you as a returning visitor

  
  

You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our Site.

5. Data Retention

We retain your information for as long as permitted by law, if we need it to provide services requested. We may retain anonymized data for analytic purposes. 

You may request deletion of your information at any time (see "Your Data Protection Rights" below).

6. Data Protection Rights

• You have the right to request access to your personal data held by The Resiliency Company. The Resiliency Company reserves the right to charge a small fee for this service. 

• You have the right to request The Resiliency Company to correct or complete any information you believe is inaccurate. 

• You have the right to request that The Resiliency Company erase your personal data. If you request removal of data, we will respond within a reasonable time frame. If we are not able to delete all of your information due to regulatory obligations, we will inform you.

• The Resiliency Company may transfer information to third parties as described in this Privacy Policy. 

• The Resiliency Company requires that its third-party service providers restrict their access, use and disclosure of personal information to use in order to fulfill the services needed for your transaction.

• The Resiliency Company may be required to disclose personal information in response to lawful requests by public authorities, including national security or law enforcement requirements.

  
  

To exercise these rights, contact us at pillar@resiliency.com.

No Service for Minors

We do not knowingly collect information from minors. To use the site, you must be the age of legal majority in your place of residence. By using this site, you hereby represent that you are at least the age of legal majority in your place of residence. We do not use an application or other mechanism to determine the age of users of the site. We will use commercially reasonable efforts to delete information associated with a minor as soon as practicable if we learn that a minor has submitted information to us. If you believe we might have information from or about a child under 18, please contact us via the methods listed in the “Contact Us” section below.

7. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our Site with a new "Last Updated" date.

8. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Email: pillar@resiliency.com
Address: 1100 15th St NW, 4th Floor, Washington, DC 20005